The call center industry is booming. Pakistan call center business is growing in terms of skills and sales. Technology is a standard across the board. Call Center campaigns from Pakistan is exponentially increasing. The industry is reaching new heights in terms of revenues and opportunities.
History of Call Center Campaigns
USA, Canada, and Europe tend to perform outbound sales activities. It can either be up-selling or cold calling. There are many benefits on engaging with customers and creating new revenue opportunities. Therefore, customers do validate and pay for more services if the pitch is right.
Due to the ongoing high prices of outbound calls and salaries, many countries go to other countries for the call center campaigns. Pakistan is one such country. Pakistan labor is cheap and it uses its people and resources to make sales to many other countries. Call center trade in major cities of Pakistan is strong.
Typically, all outbound calls require cheaper resources. Very expensive to have local people making calls. There are many benefits to that. However, the issue is the operations cost.
With sales lead generation, you can have someone from other places place the calls. Why? This sale interaction is on the phone. There is no face to face meeting. With that in mind, it makes sense to keep the cost low. But balance it out with the best sale results. In conclusion, this is achievable. Hence, many international companies tend to go to Pakistan for results and cost-effective solutions.
What type of call center campaigns run from Pakistan?
Call center campaigns are dependent upon the country that you are targeting. Hence, it is important to know what country are you setting for. Additionally, the pricing and sales incentives also play an important part in sales. Success ratio depends upon the quality of the sales lead and the amount being paid.
Below is the detailed table of all the main call center campaigns being run from Pakistan call centers. These are just some campaigns. New campaigns keep on coming. There are many ways on how to get call center campaigns.
|Campaign||USA Rate ($)||UK Rate||Canada Rate||Australia Rate|
|Telecom Service Offering – Selling new product or up-sell||50||60||65||40|
|Energy Service Offering||40||50||45||60|
|Security System Installation||100||65||70||45|
|Health Care products||30||40||45||25|
|Data Entry / Form||0.75||1||0.85||0.9|
|Call Center Support / HR||15||20||15||20|
New trend of call center services for real estate is booming. There is no specific price tag. Calls being made to foreign Pakistan community. Objective is selling real estate in Pakistan.
Success of these Campaigns
Campaign success depends upon the following:
- sales training of the staff
- quality processes in place
- call center environment
- support of the company
All of these help the call center meet and exceed the numbers. However, do note that the results are continuous. This is not a one time aspect. You need to have a dynamic team working day in and day in terms of productivity. Moreover, the majority of these call centers work on improving the standards of services. Courses for communication skills is a norm.
The success lies in understanding the value of the campaign. Sales alignment is key. You need to be updated on the customer and the product offering. In conclusion, the best approach is continuous feedback from the call center quality teams.
The environment of the call center plays an important role. In any sales environment, you need to be focusing on enjoying your time at the office and concentrating on values and norms.
In short, the quality of the sales training and quality processes in place define the accuracy of the campaign. Both in terms of the call center experience and the campaign itself.
If you are a BPO (Business Process Outsourcing) or another call center working on certain campaigns, love to hear from you. Please do share your experience and the campaigns you are working on.
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